Project Challenge
A specialized accounting firm moved into its new offices and decided it needed something to create a visual impact in the space. And the company had just the right subject matter to convey its unique spirit as it was in the midst of developing a program to help team members “check off” items on their personal bucket lists.
Design Approach
We were inspired by the Bucket List effort and asked the client to collect information on their employees’ Bucket List items. With those in hand, we focused our imagery on these bucket list items — from riding in a hot air balloon to skydiving or backpacking through Europe.
Instead of viewing the high ceilings and sometimes raw architecture as a challenge, we embraced these elements and allowed them to serve as the perfect canvas for some of the big ideas. We even laser cut a team of skydivers making its in-air formation and placed it in the multi-purpose space designed for gaming, relaxing or large group meetings.
The Solution
The imagery is not just representative of its employees’ bucket list items. It represents the company’s willingness to go above and beyond for its clients and the lengths to which team members will go for each other. Each image has two hashtags for representation in social media – #atkgbucketlist and #thelengthswegoto – appropriate for the dual meaning of the imagery.